Context
SEO advice can stop at slogans such as writing more content or improving author information. This course asks a practical question: how can a learner inspect a page, identify an issue, find supporting evidence and propose an actionable change?
The existing course uses real pages and teaching materials to cover content structure, technical SEO, E-E-A-T, personal websites and GEO observation. The complete materials open without payment or personal information.
Approach & design
Page titles, descriptions, headings, images, internal links, canonical URLs and structured data are explained in their page context. Learners can compare structure with its explanation and establish an inspection sequence.
The Website vs Paper analogy is labelled as Lightman's teaching model. It explains content organisation and references, rather than Google's ranking model. GEO observation plans remain separate from measured results.
The complete work
Browse the complete web course, alongside a workbook covering page inspection, content revision briefs, a personal-site example and a GEO observation plan. The original course and workbook are in Chinese.
Read the course workbookContribution & credits
I teach the course and contributed the Website vs Paper teaching model and original image to explain content structure and references. The course materials retain this teaching credit.
The web course is presented under JR Academy. Page development, third-party examples and other diagrams are not claimed as my independent work.
Notes on use
The course supports understanding and reviewing web pages. Completing it or editing a page does not establish gains in ranking, traffic or AI citations. Historical arrangements in the materials retain their original context.